'It follows the
conventions and is stylish and well designed' however the recommendations are:
- at first glance, it is too jolly: until you look closely, the poster is not clearly an advert for a horror film. Even an art-house film would need to follow some generic conventions to draw in passersby.
- To remedy this, we suggest that you play with a darker colour palette. You might find that using a grey or black background, rather than a white one, is all you need to make it clear what genre you are working in.
- Include your strap line (present on the website) on your poster.
- ‘Coming soon’ at the top in the centre would balance out the poster and be in keeping with poster conventions.'
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